by targeting the homeowners most likely to move
Score your database
Score and rank every contact in your marketing database to identify your best loan prospects
Score any geographic area
Analyze and score any geographic area (large or small) for new business opportunities
Focus on top prospects
Optimize your marketing spend and increase your conversions by targeting higher quality prospects
Generate leads automatically
Generate steady flow of leads through automated marketing campaigns designed to increase engagement
Get a competitive advantage
Reach borrowers before other lenders identify them as potential clients
Expand your business
Analyze geographic markets nationwide to identify the best locations for business growth
We’ll start by using predictive analytics to provide a Pre-Mover Score for every contact in your database or to the homeowners in a selected geographic area. The more likely someone is to sell or move within the next six months, the higher their Pre-Mover Score. You can segment your top prospects based on their scores and allocate your marketing and sales efforts appropriately.
Now you have a targeted approach to your marketing campaigns. You can avoid wasting marketing dollars and stop prospecting to people who aren’t interested. Instead, launch targeted multi-channel marketing campaigns to those with the highest moving scores. You’ll benefit from reaching out to homeowners at just the right time, giving you a clear advantage over competing lenders.