the holidays rushing in and your business slowing down it may seem
tempting to trade in your hustle for hibernation and take a long
winter's nap. With many agents doing just that this becomes an even
hotter time to make yourself stand out and be known. This season is also
a fantastic time of year to identify listing opportunities that could
keep you busy from now through spring 2017. Below are five ways to
leverage your downtime and take advantage of the season
-- all while building up your base of potential sellers.
1. Warm up your sphere of influence
Many agents throw all the hard work and effort they’ve put into building and establishing great relationships within their network by letting the connections go cold. Now is the best time to stand out by extending a handshake, mailing a card, delivering a gift of holiday cheer or even hosting a
festive get together. Not only are people more receptive to rekindling
connections, but they are also more likely to be turning their thoughts
inward this time of year. As people begin to ring out the old and
prepare for the new, they may also be priming themselves to be a future
client. Whether they are beginning to feel the hallowed halls of an
empty nest or the cramped quarters of a growing family, many will be
considering a change.
your sphere is warm and your connections are strong you will be poised
to be the one they ask for help come selling season. Although the
concept is simple
, the execution can be daunting. Consider tools like SmartTargeting for your sphere to identify those in your sphere most likely to sell come spring.
2. Double up on lead follow-up efforts
neighbors are more likely to get open house flyers and Just Listed
announcements in the spring. When the market is hopping, your voice may
be lost in the crowd … but when the market slows down, so does the
average agent’s outreach efforts.
That’s why Portland, Oregon powerhouse agent Bev Blume ramps up her efforts during the quieter fall and winter season.
“I’ve found that by doubling up my follow-up and marketing efforts in the down season, the
impact is a lot more profound. Not only do I have time to send more thoughtful notes and
marketing pieces, my targets and prospects have the time to respond. Whether I’m restarting an old dialogue or getting in touch for the first time, I’ve found that the lead-up to the holidays is a great time to reach out and get a response.”
3. Support a local cause: Offer holiday gifts to top prospects
you know a local school selling holiday pies or wrapping paper or a Boy
Scouts troop selling wreaths? Step up to be their best customer, then
pass these holiday treats along to your top prospects. You can either
host a live pick-up event or personally drop off the gift along with a hand-written note.
4. Hold a holiday light contest
up interest by holding a holiday light contest. Most people will be
putting up lights anyway so this can be very simple; drop off flyers,
decide on a date to judge and present a gift to the winner. Neighbors
love to see their work and achievements admired
so mentions and pictures on social media (with their permission, of
course) will delight them and show what a great marketer you are.
5. Let predictive analytics do the work
you have time to burn or are still busy wrapping up your 2016 sales, it
can still be tricky to determine which contacts are gearing up to sell.
SmartZip’s predictive analytics solution offers tested, proven
predictions on the most likely home sellers in your market area or
sphere. Put the analytics to work to help carefully
design your holiday light contest map, gift giving list, holiday card
distribution and overall marketing efforts to focus on those most likely
to sell in the coming months. Apply predictive analytics to your farm
and your sphere to save steps, time, effort and help you engage with the
right people at the time. New Year planning is right around the corner
for you and your prospects.