As we all sprint from meeting to meeting and drive to appointments and interviews, it can be easy to become flaky.
This article by Al Simon is a great reminder that when you're the most reliable contact in someone's book, they'll be more likely to keep calling you.
Feeling guilty for taking time out for yourself in the middle of the busy spring market? Then you need to read
this Inc.com piece by Elle Kaplan on why "me time" is a necessity and not a luxury.
We hear it all time: "I'm just not a cold caller." What if we told you that Keller William's Jeff Glover Team is on track for 850 transactions this year... and they attribute a lot of it to their aggressive cold calling practices? See why you should give calling another chance, and learn Jeff's best practices
in this great article.
We've read hundreds of home staging guides over the years, but few are as organized and comprehensive as
this infographic from Moshells.com. Share it with your home sellers before you come to stage, so they can get a head start.
CONTENT AND SOCIAL STRATEGY
Wondering if you can really get anything out of those mega-popular real estate groups on Google+, Facebook and LinkedIn?
This excellent Placester article has great ideas on how to enter the fray, and which groups are worth joining.
You know that you're "supposed to" be sending out video emails, blogs and testimonials — but is video always best?
Our friends at BombBomb explain how you can determine when to use video, vs. other forms of communication.
If you missed Inman Connect NYC,
check out the session that featured our president and CEO, Avi Gupta, talking big data and analytics with Inman's VP of Marketing, Morgan Brown. (Plus! If you're considering attending Inman Connect SF, sign up before April 30 to attend this four-day event for just $899!)
SmartZip is the leader in big data and predictive analytics for the real estate industry.