Friday Finds: Last minute holiday staging, listing photo fails, Zillow's "missing listings"

December 18, 2015 by SmartZip in Articles 

Warm up a cup of hot cocoa and see what's trending in real estate this week! As the year winds down, we've rounded up some great webinars to help you plan for the upcoming year, plus last-minute staging and photo advice you can offer to holiday home sellers.

Listing a home this winter? Check out these listing photo fails before you try anything too creative. 

Dealing with a Clark Griswold seller? HGTV has suggestions on how your sellers can incorporate an appropriate level of cheer. Real Simple also has some sleek holiday decorating ideas anyone can implement.

Most experts agree that renters will enter the market in droves this year, reinforcing a sellers' market as inventory remains low in most markets. This 2016 predictions article offers insights that will help inform your business plan for next year. 

If you're wondering which tools to add to your arsenal in the coming year, check out Katie Lance's most recent webinar. 

Before you make any plans regarding social media, watch this webinar from Valerie Garcia on "The Good, The Bad and The Ugly" of social media campaigns this year. Remember, it's not always bad creative design that ruins a campaign. Sometimes it's just not knowing your audience well enough to post something that resonates. 

As closes the gap on Zillow, the gloves are coming off. The listing portal's most recent ad campaign perfectly imitates a missing persons movie, but some are saying is going too far (and too negative). What do you think of their newest strategy?

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