Friday Finds: Common Closing Surprises, Being an Indispensable Agent, & Personal Branding Sins

August 26, 2016 by Zenia Kawas in Articles

As August comes to an end it’s hard to believe that summer is almost over! Kids are back at school, the weather is going to start cooling off, and department stores are already preparing us for Halloween.

Looking back on the last few months, summer was undeniably a hot time to list a home as new home sales entered a 10-year high. Factors like income growth, lower mortgage rates, and more job opportunities have helped improve home buying for new and existing homes alike. Buying and selling a home is an exciting milestone but can quickly become all too stressful when common closing surprises are not avoided. points out some great ways to keep the unexpected at bay. We don't have to tell you that when sellers have a clean final walk-through and all last-minute finances in order, the process is a dream.

For homeowners in the lucrative luxury market it’s imperative that they choose the right agent. There is high pressure for an agent to present themselves as the right choice. Greg Hancock with Ownerland Realty in West Chester, Ohio lists 4 major points for selling luxury homes. These 4 points act as a good benchmark for agents to be sure they're sharp. Also, when sharing these with a prospective client it shows the agent is confident and the best choice for the listing. Some of those points include focusing on marketing the home to get in front of the right target audience, pricing the home correctly, staging the inside for potential buyers, and having a strong written listing description. The advice, of course, doesn't stop at the property. Some of the most important features will be with the agent alone. Agents will benefit from excellent reviews and a strong sense of how to leverage social media to get great exposure. With the ante up in the luxury market, a prepared agent will always be the best bet.

Branding gives you the edge to distinguish yourself from the other agents in your area. Staying on top of marketing strategies and changing technology, establishing a strong brand identity, becoming a leader and sharing your local knowledge with homeowners are some tips that can help you be an indispensable agent. It is easy to get swept up in your marketing efforts and forget about some of your other business goals. Make sure that you are not losing focus on who you want to serve, being inauthentic, forgetting to follow through or committing any of these other sins of personal branding. Once you’ve got your branding set, don’t forget about the power of presentation and a face-to-face interaction. Here are some quick, science-backed ways that will help make you more likable--smiling, making the other person feel good, and giving back are a few tips!

Ready to land more listings?

It all starts with a narrowed focus on the homeowners most likely to sell their homes. SmartTargeting with SmartTargeting Sphere offers the predictive analytics and the tools you need to engage prospects you know, those in your farm and seller leads naturally until you get the listing. Get started by checking out the listing predictions in your area.

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