Nurture not drip!

February 24, 2014 by SmartZip in Articles 

What can you do to find more sellers and get more listings? Find out here!

We love this infographic by Inman News! A great representation of the 'nurture' (not drip!) marketing strategy. Take a look, and see why focusing on the Top 20% will increase your listing success!

    • Create the ultimate customer experience: In today's world, everyone has gone paperless and mobile. So, what best than to communicate with your clients digitally? Be sure to have a strong digital presence in your prospecting territory, and let clients know that you are accessible via email, phone and even text!
    • Go hyper-local: Content marketing is KING. That's why creating a blog or content specifically to suit your market and its residents is important. Create significant content that serves your audience and make it relevant. Providing value is always a good idea. Whether you're writing about housing trends, market updates or the new boutique coffee shop in your neighborhood, make your content matter!
    • Employ the 80/20 rule: Focus on the Top 20%! It's the classic Pareto Principle which states that, "80% of your sales come from 20% of your clients." If you could simply focus on those with the highest likelihood to sell, wouldn't you drive your marketing efforts toward that specified group? Focusing your efforts on a set group of people not only helps your marketing budget, but it will make you a more efficient agent.
    • Target & Predict: And this, ladies and gents, is what SmartZip's all about! The ability to target & predict homeowners who are most likely to KEY.
    • Leverage current listings: Current listings should shine! Leverage all that you can from your clients. Word of mouth is still the best way to market your brand and grow your business organically.
    • Think outside your comfort zone: Don't be afraid to do things you've never done before. Not a door knocker? Well, picking up the phone is still a useful way to introduce yourself and foster relationships with prospects.
    • Nurture not drip! Nurture means giving prospects relevant and contextual content depending on where they are in their ownership life cycle. Simply putting your brand in front of your prospects won't get you where you need to be with your business, but sparking meaningful conversations will! Foster relationships with homeowners and establish trust. In time, they'll come to you when they're looking to find their next dream home.
    • Revamp listing presentation: Last but not least, make sure you're presenting your listings in ways that will attract homeowners. Change it up, and make your listing presentation one-of-a-kind!

Watch this live webinar hosted by Inman News and learn:

  • How to find the top 20 percent of seller prospects in your territory.
  • Top inbound lead generation techniques.
  • Best practices for nurturing leads to close.

>> Finding Sellers in 2014: Do you have a plan? [webinar recording]

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