Six Simple Strategies to Heat up Summer Prospecting
June 4, 2018 by Adam Long in
longer days and warmer weather come more opportunities to connect with
neighbors, friends, past clients and those percolating prospects you've
been marketing to. You have their contact information in your CRM -- now
let's reign them in and get personal. Here are six ways to engage
potential sellers in your sphere and your farm this summer.
1. Put a shine on potential sellers
a car wash with team members, title rep, lender or friends. It's a
great way to get people's attention and keep it for at least a few
minutes while their car get's shined up. Let them tell their story, get
to know them, hand out your card and let them know you not only clean up
nice, but you sell a mean house.
Pro tip: If you're wishy about washing you can also team up with a local
car wash to offer a Buy One, Get One deal. You can print and distribute
branded coupons to residents in your neighborhood and sphere. Of
course, it doesn’t have to be a car wash. You could also partner with a
restaurant, bakery or any local business to give a discount on a certain
product or date. Just make sure it’s dual-branded to represent your
2. Cool down your hot prospects
Look over your CRM to find the homeowners who have been in their homes for
five years or more. If it's within budget, send them each a $5 coupon
for a local ice-cream shop. Send a personal note, saying that you're
thinking of them as they celebrate their kid's graduation // prepare for
empty nest mode // take the trophy coaching their final major's
a hard time identifying who's hot and who's not? Consider
SmartTargeting Sphere. Tap into predictive analytics to see who has the
highest selling intent among your personal contacts and farm. Get a
quick demo today.
(Image courtesy of Tim Ferguson)
3. Indulge a thirsty open house crowd
Since open houses typically tend to be during peak heat, for your next hot
showing hire a mobile lemonade or ice cream truck to sit out front.
Market a free cup or cone to the first 25 open house attendees. Hand
out coupons at the end of their house tour. Personally presenting the
coupons opens the doors to easy conversation and helps you make a cool
impression. A truck outside draws more interest in the neighborhood.
4. Socialize your recent accomplishments
next time you have a brag-worthy sale, be sure to post and boost the
information on your social media channels. Here’s a sample post to get
Image overlay text: JUST SOLD IN THREE DAYS — FOR 12% OVER ASKING!
text: "Even in today's crazy low-inventory market, I'm still getting my
clients 8% more than the average county closing price! Call me if you
want to talk about selling your house or getting a market value
5. Run brand-building online ads
you close your summer listings and send out your Just Listed // Just
Sold mailers to your farm, don't forget your CRM. Consider including
sphere contacts on your mailing list or perhaps hit them online. Design
some general ads with your name and expertise, then run them on social
media channels targeting people you already know. Even though you sold
them their house just two or three years ago, in some cases, they may be
ready to list, or more than likely have a friend who needs the help of
an outstanding agent.
6. Host an outdoor movie or music in the park
love coming together and being outdoors when the sun goes down and the
temperatures cool. Work with your local park commission or recreation
department and plan a movie or concert. Put up signs with your brand and
signage at the event. Invite people to bring their families and
friends, blankets and food and walk around meeting people and shaking
hands before the movie or while the music is playing. It's a great
atmosphere for making friends and strong impressions. If you plan it,
people will come.
how you can find more opportunity in your sphere and farm and get your "unfair" share of listings this summer. Check out
SmartTargeting, hear from agents who use SmartZip and get a no-pressure