This week, ace trainer and coach Michael Tritthart shared his five tips for nailing tech in 2017. But don’t worry, leveraging technology doesn’t have to mean learning code or building apps. In most cases, Michael shared tips that help you get more from the tasks you’re already performing every time you get a new lead or client.
Here are Michael’s top five tech tips for 2017.
1. Skip Photoshop. Use BoxBrownie
If you have a lackluster photograph or floor plan, BoxBrownie can make it shine in mere seconds. Each type of photo or project has its own low price, allowing you to boost the appeal of your listings, social media posts and more. Here’s a quick review of some of their best rates:
Background removal: 80 cents Image enhancement: $2.40 Day to dusk: $4.00 Floor plans: $24.00 to go from a Xerox’d black and white to a room-by-room showcase
BoxBrownie is perfect for agents who haven’t learned how to use Photoshop, or who are hoping to avoid the high price of keeping a designer on contract.
2. Adding community pages to your site
If you’re still looking for your “One Thing,” Tritthart says it may be time to go fully local. And a great way to get started is to select a niche (or several), then create hyperlocal pages that show your expertise and service.
The hardest part, of course, is getting started from a blank page. Thanks to Michael, you don’t have to! He’s created a blog or neighborhood page template that allows you to fill in the blanks (and especially the keywords) about your favorite local traditions, parks, dining and more.
Here’s an example of an agent who used Michael’s template to create several neighborhood pages on her site. Visit her site here.
Psssst! Don’t forget the CTAs
Be sure to give people a chance to convert on your site. Whether you’re using SmartZip’s Smart Home Price landing page or another offer, it’s important to give your leads a way to get even more value from you as you capture their information.
3. Find a niche, use it as a funnel on Google
When people are searching for a new agent, they won’t know to look for your name. Still, many agents focus on pushing their name as the #1 search term on Google.
Another option, of course, is to select a term that many locals will google as they search for real estate — and then tie that term to your business.
Michael gave the example of Barbara Prinsell, a Texas agent who has attached her business to the online term “Patio Homes,” which is a type of McMansion home that is common in her market area. On average, Barbara says that only 1 in 10 of the buyers and sellers she works with are “Patio Home” transactions, but the term acts as a funnel to bring in local clients who think they may be interested in buying one.
What’s the “one thing” you could be known for online? Test out this metatag generator, which can help you determine your new online niche.
4. Create a custom Google map
Michael told a great story about an Austin, Texas, agent who created an “Austin Taco Map” on Google. It started out as a way to show her clients where all the best taco places in the area were, so they could plan their home purchases accordingly. (As Michael says, if you’ve been to Torchy’s Tacos, you’ll understand.)
But Google Maps isn’t only meant to show off taco joints. It can be a place to geographically show anything, including:
Your favorite local museums, walking paths, restaurants and more
A driving list of new listings for buyers who want to attend 6 open houses in one day
Plus, Google loves to reward its users. So every time you create a map, you can also add a quick profile and a backlink to your site, helping you to attract new visitors who may not find you otherwise. Check out how agent Ryan Rite created a map that offers distinct information about every neighborhood and school in his area.
5. Become a Google local guide
Google seems to have given up on Google+ as a social network, but they are still committed to being the go-to spot for local reviews. And one way they’re going after Yelp is through Google Local Guides, where users submit information, reviews and more about the places they’ve visited.
By offering reviews, you can earn rewards from Google (like free Google Drive space) while subtly reinforcing that you’re a local expert even when you’re not talking about real estate.
Michael had a few tips for becoming a Google Local Guide. Here’s a quick rundown:
Keep it pleasant. You’re representing your business, so only review places that you can write about positively. In other words, review the donut shop you love, not the one you hate.
Mention that you’re a real estate agent without making it the focus of the review. For example, say, “Rosie’s Diner is the first place I take my out-of-town real estate clients. I’ve never had a bad experience and the inviting atmosphere is so representative of the Harbor Bay Community. Every client is always so excited to be moving here after we leave Rosie’s.”
Try adding a watermark to photos you upload. Local photos are going to get a lot of views, so you may want to include a watermark that identifies you and your business on the photo. Michael mentioned that he has tried a few different approaches, including a large black banner in the middle of his photos. Remember to do what feels right to you.
Get ahead in 2017!
These five tips will surely boost your 2017 business and help you to identify more buyer leads.
But if you’re looking for ways to identify sellers near you and from your sphere, it may be time for predictive analytics.