Case Study: Bev Blume
Median Home Value: $300,000
- Three listings and two buyer leads in just three months
- 73 inbound respondents (11% of her territory) so far
OPTIMIZING A GREAT OUTREACH APPROACH
Bev Blume had nixed farming after spending too much money for too little return. But when her business development coach noticed Bev’s proactive outreach approach, she recommended SmartTargeting. Bev knew she would benefit from a narrowed seller focus and automated touches, so she signed up for the program.
STAYING ENGAGED TO LAND MORE BUSINESS
Bev keeps her SmartTargeting dashboard open during her workday so she can watch inbound responses, and plan her next marketing campaigns based off the ads with the best results. In just three months, Bev has garnered an impressive 73 responses -- that’s more than 11% of her full territory!
"When anyone responds to my marketing, I immediately check their seller ranking
and how often they’ve visited my sites. That sets my follow up plan."
HOW BEV SPENT LAST WEEKEND
Last weekend, Bev received calls from two different seller prospects who’d been identified and marketed to via SmartTargeting. Both homeowners were cautious prior to meeting with Bev, as their respective properties had emotional back stories. Once they met Bev, they soon realized that she was exactly the type of agent they had been hoping for.
"I truly love my clients. I care about how they feel at the end of the transaction and forever forward, and I treat their money as if it were my own. I just need more chances to meet new clients, and this program gives me so many opportunities to talk with potential sellers."
In just three months actively using SmartTargeting, Bev has landed three total listings, and two buyer leads. Best of all, these three listings are valued at more than twice the average price of homes in Bev’s east Portland market.
"I couldn’t be happier with my initial results. If you work this program, it will work for you."
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