Case Study: Jessica Christopher
Realty One Group Southwest
- Five listings in her first nine months using SmartTargeting
- An integrated solution that sends seller leads directly to her existing CMS
OPTIMIZING HER TIME
As a former appraiser, Realty One's Jessica Christopher had a deep understanding of home values and the real estate market when she became an agent four years ago. What she wasn't expecting was how much time she would need to dedicate to marketing. To help with these efforts, Jessica selected SmartTargeting, a platform that predicts the homeowners most likely to sell in a given area and markets to them one-to-one.
"I had no idea that so much of sales was marketing! When I saw that I could outsource some of my marketing to a company who would bring me qualified sellers, I knew I had to try it."
WHY AUTOMATED MARKETING WORKS
As a busy agent, Jessica spends a lot of time marketing the homes she has for sale -- which doesn’t leave much time for marketing her own business! With SmartTargeting, Jessica automatically sends out a monthly direct mail campaign to her top seller prospects, and they also see her branding online thanks to the power of "cookie-matching" online ads and targeted social media ads. Each ad and direct mail piece directs homeowners to a seller-targeted lead capture page that is branded with Jessica’s information.
"I know how to create Facebook and marketing campaigns, but it’s just too time-consuming. I need outside help and that’s where SmartTargeting has been absolutely perfect for me."
WORKING INBOUND SELLER LEADS
Once a homeowner responds to her marketing, Jessica gets a lead alert and begins her follow-up process. That outreach plan includes a five-page packet that she created with the help of her SmartZip account. While every agent handles their leads differently, Jessica likes that her CMS is integrated with SmartTargeting so she has piece of mind about her outreach. In her first nine months using SmartTargeting, she has landed three listings through the program’s lead identification and marketing and her own strategic follow-up.
"In just nine months, I’ve listed five homes via the SmartTargeting system."
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