Case Study: MaLisa Hampton
Town and Country Real Estate
- Eight in-territory listings in her first year using SmartTargeting
- A new outreach strategy that works to close the gap between leads and listings
ON THE HUNT FOR MOTIVATED HOME SELLERS
In March 2015, MaLisa was staring down a lower-than-low inventory in her market area of Brenham, Texas. She also wanted a way to stand out from two competing agents in her area. The solution was SmartTargeting: an all-in-one seller solution that identifies potential sellers using big data, and uses marketing and strategic follow up to help agents land more listings.
"I was ready to try something different, and SmartTargeting was just the ticket."
PUTTING THE PROGRAM TO WORK
MaLisa's first marketing piece produced 20 inbound responses from potential sellers, and she and her partner Kaci began responding immediately. MaLisa and Kaci follow up either by phone or email, and they also do an in-person "pop-by" to get to know the homeowner better.
The dynamic duo also delivers reusable grocery bags with branded rulers, recipe calendars, magnets, and holiday candies to their entire territory, in the hopes of increasing their brand recognition. They record each interaction into CheckIn, a SmartTargeting app that empowers agents to track every outreach activity in mere seconds.
"CheckIn is the missing piece we’ve needed! It pulls together all of the great information about each prospect and allows me to keep track of contacts AND the actions they’ve taken.... It’s truly a Contact "Action" Software!"
SMARTTARGETING IS "FREE SEED MARKETING"
MaLisa always viewed SmartTargeting as a long-term farming solution, but her strategic outreach and targeted marketing has landed her an incredible eight listings in her first year using the program. Now that she’s paid off her investment, she views SmartTargeting as a free marketing and lead generation system.
"The program has paid for itself, so now I am sending out free seed marketing that will continue
to build my brand and produce even more listings over time."
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