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Leads are people too: Four ways to persist without turning people off

April 20, 2017 by Jonathan McGowan

Industry visionary Brian Boero, of 1000 Watt Consulting, recently wrote about how many top real estate companies are working their leads in highly aggressive ways — in short, he says, real estate agents are starting to “digitally waterboard” their leads with between 21 and 43 touches designed to convert at any cost.

What agents aren’t considering, Boero, says, is how these potential clients want to be treated after they come in as a lead. And...

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