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Insights on housing data, sellers and the future of the market

​Predictive analytics isn’t the future. It’s changing our world and our industry TODAY.

May 23, 2017 by Joan Dailey

It’s a story that’s taken on legendary status in the field of predictive analytics and predictive marketing: Target, after analyzing the buying habits of a teenage girl in Minnesota, sent her mother-to-be product offers in the mail. Her dad called to complain about the coupons targeting a young woman who he said was too young to have a child. Then a week later, he called back… to apologize and admit that his...

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