Smart Farming for Real Estate

Traditional farming is time-consuming, and most agents can't keep up. With SmartTargeting, you can schedule automated, consistent marketing to your top prospects in just a few clicks. Never again waste time at the printer, the post office, or exporting that dreaded contact list.

What if you could speak with potential sellers even before your competitors know they're ready to list? With SmartTargeting, you can. Leverage seller-centric branded offers to capture the right homeowner's attention (and contact information) at the right time.

Follow up is hard and it's easy to miss the right time to connect. The CheckIn app gives a daily action plan and lead alerts so you can focus on the homeowners who deserve the most attention. Plus, each recommended action comes with deep insights on the contact so you can always talk in context.

While nearly everyone has an opinion on the shiny left or right turns in marketing technology, sometimes the most cost-effective... or simply effective maneuvers are digging through your backlog of marketing campaign reviews. Don't have a year-end review to sift through? Then this article's for you...

Every Brokerage knows the importance of recruiting new agents. Over 90% of agents change their brokerage in their career, and it's important for any brokerage looking to grow their business to stay in constant contact with top agents in their area.

Do you own a real estate brand, and you’re wondering how top agents drive sales with top-notch marketing strategies in 2021?

Did you know 92% trust referrals from people they know and are 6X more likely to do business with you? Growing referrals is like building your 401(k) – the sooner you start, the more you benefit from a compounding effect.

Over 70% of home owners choose the first real estate agent they meet to list their home. Being first in the door is critical to building a real estate business. Here are a few ways you can move closer to being #1.

Let’s face it, in real estate seller leads rarely – if ever – crop up by chance. The most successful individuals and businesses in the industry use elite-level lead generation tactics – the product of years of toil and innovation. 

Generating Leads takes a strong combination of having good data and good marketing. There are many ways to reach a home owner looking to sell their home, but it takes a diverse and consistent approach to build your brand and be first in the door to new listings.

It’s a story that’s taken on legendary status in the field of predictive analytics and predictive marketing: Target, after analyzing the buying habits of a teenage girl in Minnesota, sent her mother-to-be product offers in the mail. Her dad called to complain about the coupons targeting a young woman who he said was too young to have a child. Then a week later, he called back… to apologize and admit that his daughter was, in fact, expecting a baby.

The Game-Changer Every Agent Has Wanted for Years, but No One Has Delivered until Now