October 12

Every Real Estate Agent Should Use Postcards in Their Marketing, Here's Why.

Real estate postcards are a great way to generate new business.

A postcard is a marketing piece that you send to potential or current clients. From an agent using them as part of their marketing campaign to real estate agents who use them to market open houses and other events, postcards are a great way to promote your business while also building brand awareness. If you're going to use this method of marketing, make sure the message on the card stands out from all other mailings your prospect receives. Be sure it includes:

  • A clear call-to-action that directs people back to your website or another online resource;

  • A compelling headline

  • An enticing offer (such as "Receive a Free Home Evaluation").

A Postcard is Personalized & Builds Brand Awareness

Postcards are a great way to introduce yourself to new clients. They are also a great reminder of who you are, what you do, and how they can contact you. A postcard is the first impression that potential clients get from your business, so it’s important that it’s done well.

  • The best way to stand out in today's world of digital distractions is by using personalized postcards that contain all of your contact information, brokerage logo, and any other important details about working with you. When people see them through their mailboxes, they will immediately recognize who sent them something.
  • A postcard is a great way to build brand awareness because you can customize it and create a memorable experience for your audience. Postcards are easy to distribute and track, which makes them a popular marketing tool among real estate agents.

They Show You Are a Professional

Postcards are a great way to show off your professionalism, your personality, and your work ethic. With postcards, you can use high-quality images that highlight the areas in which you specialize (such as waterfront homes or luxury condos). You can also include testimonials from satisfied clients or information on how exactly you helped them with their home purchase or sale.

You can even customize each one of your postcards so that they look different than all the other real estate agents’ postcard mailings that land in people’s mailboxes every day!

Direct Mail Marketing is Highly Targeted Now

It’s easy for an agent to target their marketing campaigns by location, age, and gender. They can also choose more specific parameters like interests, and income level, and with software available like SmartZip, agents can easily focus on their farm area and only send out mailers to those who are most likely to sell, saving time and money! The more information you have about your audience the better it will be for conversion rates. Postcards make it easy to customize messages based on who they are sending out to!

Postcards are Easy to Track

Postcards are easy to track because they are sent through the mail. This means that you’ll know exactly who received your postcard and how long it took them to respond (Adding QR code or landing pages are a great way to track engagement). You have complete control over who gets your postcard, so this is a great way to reach the right audience with your message.

Postcards are also a great way to measure ROI because they’re inexpensive compared to many other forms of advertising. Postcards are inexpensive compared to television or radio commercials, print ads in newspapers or magazines, billboards on highways and other major roads, etc., which makes them ideal for businesses with tight budgets but still want exposure to their products or services.

Once you get responses from people interested in what your business has to offer (and hopefully buy!), it’s important that these potential clients become repeat customers over time by following up with them using postcards, sent out on a regular basis throughout those first few months after contact was made between parties involved.


Postcards are a great way to build brand awareness, show your professionalism, and get more clients into your business. If you’re still not sure whether or not this method will work for you, consider scheduling a call with our team to learn more!