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REAL ESTATE
August 23

Ways to Drive People to your Website

If you're looking for a way to attract new customers, there are many ways that can help you do just that. One way is to take advantage of the internet and drive people to your website. The following list will show you some of the best strategies for driving traffic to your site!

First, make sure your website has all bases covered such as SEO 

To drive visitors to your site, you need a website that can be accessed by search engines. This means having an easy-to-navigate structure and making sure that the content on your page is keyword rich.

You also need to ensure that the web hosting company you use has fast servers so people can access your site quickly. You should also invest in hiring a good web designer and domain name registrar because these things are important for attracting more visitors.

Finally, make sure that your website is mobile-friendly so users on smartphones can access all of its contents without any issue.

Provide value through evergreen content

Evergreen content, as the name implies, is content that remains relevant to your audience at all times. Since it's always relevant and easy to update, you can use it in many different formats: blog posts, social content, and whitepapers.

This type of content should be useful and educational without requiring the reader to take any action on your part—that is why an evergreen resource like an ebook or whitepaper will always be more impactful than a simple blog post.

Create a social media content schedule and stick to it!

Social media is a great way to build your brand, grow your audience, and drive traffic to your website. But if you're not posting regularly, these channels will be just as useless as a parked car—you need regular use in order for them to get moving.

A content schedule helps by making sure that you're actually producing the content that you intend on producing, instead of leaving it up to chance that there's something good enough on hand at any given moment.

The first step in creating a content schedule is deciding what type of content works best with each platform and how often you should post it (every 1-2 hours for Twitter; every 2-4 days for Facebook). Then come up with ideas for posts (links or stats about current events) that can be posted efficiently between those intervals. 

Create a blog and post regularly

A blog is an excellent way to drive traffic to your website. Over time, as your readership grows, so will the number of people who visit your site through search engines and discover that you have a blog.

A great blog is evergreen—meaning it can be read at any time without getting stale or outdated. This means no promotions or sales pitches! Think of it like this: if you meet someone new, would you discuss their favorite TV show? Or would you try to sell them something? Of course not—you'd want to get their attention with something interesting first before trying to sell them anything. And guess what? They'll remember how much fun they had talking with you because it wasn't all business; there was some personal connection involved too—something we're all looking for when visiting another website/blogger's page for the first time (and hopefully many subsequent times).

Use video whenever possible

Video is a great way to show your properties, the lifestyle of your farm area, and most importantly you! The video can be shown on your website and shared on social media and other platforms, which means that you have the potential to reach a much larger audience. Video also has the benefit of being easier to digest than text and more engaging for users (especially in today's short-attention-span world).

In addition, video content increases your chances of being shared by mobile users who are increasingly relying on their phones for information about local businesses as well as recommendations from friends.

Buy a list of local homeowners' emails 

  • Buy a list of local homeowners' emails and reach out to each individual on this list to offer a free home valuation.

  • Add your website to your email signature.

  • Make sure your website has all bases covered before sending out the email: content, SEO, social media, etc. (This is important!)

Conclusion

It’s time you got started with these strategies and see the results for yourself. We hope that this post gave you a better idea of what methods work best for your business so that you can choose the right one(s) for your company. Remember to always run through multiple ideas before settling on one final strategy—and remember to keep testing!

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