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Throwing WIDE aside: How to go DEEP with your marketing

May 14, 2018 by Adam Long

When it comes to real estate farming or prospecting, the traditional approach is to go “wide” — to hit every house in a given neighborhood or ZIP code. Real estate marketing, too, was conducted with a wide approach; we hoped that drivers would see our open house signs or bus benches, that consumers would see our phone book ads as they looked up a number.

This wide approach meant that we had to...

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