Are you interested in buying real estate leads but don’t know how to do it smartly? If yes, then we are here to help you. We acknowledge real estate leads can come from a lot of ways, but all of them are not effective. Moreover, buying leads can cost you a lot without any apparent benefit.
To help you out, we are here with five clever ways to buy real estate leads. Now without further due, let’s have a look at these in detail.
1. Purchase from Lead Generation Companies
Lead generation companies are the best source for real estate agents to buy buyer and seller leads. When you take assistance from real estate lead generation companies, you have to follow a lead generation plan. This plan helps you to decide whether you want buyer leads or seller leads.
Lead generation companies offer buyer leads and seller leads in your area, and you pay the service charges for the purchased leads. There are a few companies that take referral fees too. Many lead-generating companies offer pay-per-click leads, real estate marketplace leads, paid social media leads, referral leads, and organic leads. You can make the most out of them by thoroughly explaining your aim, accelerating towards the lead, and being consistent with your leads.
Offrs lead generation tool utilizes data to predict future listings for real estate agents. It does this using its proprietary algorithm and over 250+ data points. It also provides you leads through Facebook and Google ads. Offrs is the best option for those agents who are committed to dominating their geographical area and are looking to play the long game. Furthermore, it provides flexibility to the clients with short-term commitments and affordable pricing.
Zillow Premier Agent
Zillow premier agent is a marketing agency that is best for those real estate agents who want to buy buyer leads. It advertises its clients and the customers choose the one according to the property they want. Zillow premier agents work by letting you select the area where you want to get displayed. It prepares your profile and puts it as a choice in front of customers in the campaign.
SmartZip is the number one lead-generating agency. It uses predictive analysis to generate leads. Moreover, it helps you grow your business through a big data drive. Also, it predicts listing to know about the potential of your business. With thousands of customers, SmartZip provides premium quality lead buying service.
A market leader is the best choice for you if you are looking for generated leads. It runs the ads based on the pay-per-click method on social media and Google. Moreover, it uses landing pages to attract an audience that could be your future potential buyers. Market Leader provides you minimum leads per month.
2. Promote Through Social Media Ads
More than 90% of people use Facebook, Twitter, and many other types of social media platforms. More than a billion users are available on these platforms. Therefore, there are chances that the buyers who will buy your properties are on these social media platforms. Hence, running ads on social media is one of the clever ways to buy real estate leads.
Also, the best thing about social media ads as they help you reach the right audience. You can target your audience based on income, age, and live at the location of your business. Then they will display your ads to the people interested in buying and selling houses and properties. Social media ads are a great way to generate buying and selling leads to attract clients whom you are cold calling.
Furthermore, you can boost the posts on your social media pages to reach your target audience. It will extend your circle and let people know about contacting you when they plan to sell or buy a home.
3. Create a Landing Page
Creating a landing page is another clever way to get real estate leads. The marketing efforts and ads you make perform excellently when you connect them to a landing page. Facebook, YouTube, and Google recognize that your ads are leading the audience towards solving their problem. Therefore, they allow your ads to reach more people.
If you create a landing page, you must be well aware of what kind of leads you are looking for. Answer the service providers honestly because they want to make sure that your real estate business can attract the generated information. Moreover, they might need proof from your old customers. Therefore, you can provide them with video testimonials as proof to show them that you can nurture the relationship with them.
4. Use Google Search Ads
When people plan to buy or sell their homes, they search for the related information on the internet first. Therefore, you can create Google ads by using the keywords that your buyer may search for. You can use keyword analysis tools to find what the users search for.
Moreover, if you want to get the maximum out of these ads, you must research the proper keywords before creating them. Keep your geographic range in mind while searching for keywords because people tend to buy more properties where they already live. Therefore, it will help you to reach out to a lot of people.
5. Create Videos
Creating videos to generate buying leads and selling leads is also a clever way to buy leads. You can create videos about your services and testimonials of your old clients to attract more people to your business. Moreover, you can promote your videos on various social media platforms by paying them a little. This can bring more audience to your page and videos that might become your potential buyers in the future.
Generating leads organically is difficult for real estate agents and buying them requires a lot of money. However, there are some ways by which you can buy leads affordably. You can buy real estate leads through lead-generating companies and create social media ads. Moreover, you can use Google ads, videos, and landing pages to get more leads by creating customer-friendly videos and ads.